Forever 21 is a fan favorite to many of the girls here at Marymount. They are a leader in affordable and trendy fashion. Even though they are surrounded by controversy in regards to their lawsuits for stealing designs, they continue to thrive because we are suckers for inexpensive fashion. The retailer offers a variety of product lines they have Twelve by Twelve, which is a line that is meant to compete with such retailers as Zara and H&M. They have more expensive pieces and the line is targeted at a more mature customer. They also have Heritage 1981, which is a nod to Forever 21’s customer complaints about the quality of their clothing. Heritage is a higher quality line that is priced a bit higher than Forever 21 but its worth it.
More recently Forever 21 launched two new lines. One of which was Faith 21, a plus size line. This line is priced about the same as the Forever 21 line and offers trendy and fashionable clothes to the plus size woman. Another line that was launched earlier this year was Love 21, which is a contemporary line that is priced a bit higher than the Forever 21 line but offers a more sophisticated look at a price we just can’t afford to pass up. They also have a spin-off store in select locations which is named, For Love 21, and it is an accessories based store. Lastly, Forever 21 just launched their first beauty line consequently named, Love & Beauty. The beauty line is another way for Forever 21 to compete with H&M and Zara who have already broke into the beauty market abroad. According to WWD, “love & beauty marks the first major entrance into beauty of a fast-fashion retailer on U.S. soil”. That is a big step for Forever 21 to have taken and if they succeed they will have somewhat of an upper hand on the competition. This completes their customer’s look. They had it all, everything but the cosmetics, and now they have it. This new beauty line has first launched in For Love 21, the accessories focused store to see how it does, they are set to offer a wide-ranging assortment that covers lips, eyes, face, nails, fragrance and tools and accessories such as cosmetic bags, tweezers and makeup brushes. The items are priced to move and nothing is more than $10, which is exactly what we would expect from Forever 21. But we also question the store’s quality at times so will we be in for a bust? According to WWD, “industry sources estimate that beauty could generate $60 million in first-year sales.”
What do you ladies think? I am a huge fan of Forever 21 and I love it when they come up with new ideas but is it worth our money? Go try it out! Give me your feedback!
I think it's a great thing that forever 21 is coming out with a makeup line but I won't personally buy them. Forever 21 isn't known to have great quality so I don't think their pigments might be great. I will definately try it out just to see. I'll never know unless I try! :)
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI like the idea of Forever 21 launching a cosmetic line you don't always want to go to MAC to try on a new shade that you are not really sure if you like. But in regards to the Faith 21, they have broke into the plus size industry but I am disappointed with the fact that this line doesn't offer all the cute stuff that I like about Forever 21's clothing. When they start making the stuff for Forever 21 in Faith 21 sizes then I will try and shop there again. Until then I will stick with Wetseal and Torrid who give big gals more variety and flare in their clothing.
ReplyDelete